DRACULA
Design for Production: Classic Reboot
(2024 Swinburne University Assignment)
The notions of duplicity, lies, and concealed evil that are ingrained in Dracula's character are ingeniously mimicked within the project. The publication's design conceals its darker themes behind an alluring, clean and seemingly harmless façade. With deeper investigation, it's revealed that a series of lies and falsehoods are revealed as the story's underlying malevolence of his actual nature. Dracula's evil and deceit within the publication enclosure—with a supporting publication and poster— represents how the character charms his victims before revealing his horrible schemes.
Throughout the project, my goal was to express this concept and story, which is emphasised by typeface, colours, and visual imagery to depict his dual duality of vampire and human.
Click the image above to view publication.
Poster ( Front and Back)
Enclosure Exterior
Enclosure Interior
My Design Role
Establish the Visual Style: To put a unique spin on the classical story with an interesting and imaginative theme with visual graphics.
Generate Illustrations: Produce captivating artwork/ vector graphics that embody the concepts of evil, deceit, and duality.
Create the Layout: Arrange the text and images to create an interesting publication, poster and enclosure.
Adobe Software: Proficiency in Illustrator and Photoshop
Printing: Having print-ready files with correct specifications/guidelines.